Harry is 35, but he owns a Heating, Ventilation and A/C business. When Harry first opened the business, his folks asked him how old he was? Harry looked at them and said he was their first-born son, so they knew the answer. They wanted to know why Harry was trying to run a company like an eighty year old. Harry thought his folks were losing it, but he asked them what they were talking about, and rudely. They told him that no one put ads in the newspaper unless you wanted to set up a yard sale, trying to sell junk, or letting people know you were dead. Harry laughed, but he still disagreed with them. His folks couldn’t believe he was so old-fashioned. He told them he was doing his best to get his Heating, Ventilation and A/C enterprise recognized. His parents folded their arms and asked if he wasn’t sure he was doing his best to get the Heating, Ventilation and A/C company bankrupt. They were being unfair, but Harry knew they were right. When they told him to go on the iPad and look for an online SEO business, Harry was scared. His parents told him he was one of those people who grew up with iPads and he should learn how to use it. If he wanted his Heating, Ventilation and A/C venture to flourish, he would need to go online and utilize social media for more than studying jokes or current recipes. Harry knew they were right, so he kissed their cheeks and told them he would get his wifey online when he got home, and have her do some research on SEO companies with Heating, Ventilation and A/C experts.